Our team works to provide up-to-date images for all of our brands on all of our retailers websites. When a brand has a new or updated VIS we work directly with their brand managers and marketing to execute their vision.
Retailers like Amazon allow us to use branded images on search optimized content, product detail pages and expand on the brands using enhanced content on their A+ Pages and Brand Store pages.
We work with retailers like 7 Eleven on their 7NOW app to improve mobile experiences. Adding pack layouts and information tabs to our images give customers the information quickly and easily.
I also got the opportunity to brand our internal Digital Integration Organization (DIO) with our own logo/wordmark and icons for each of the teams involved (tea, still, sparkling, juice and FSOP). This branding is used throughout our organization for presentations to email signatures.